The Destination Shop for Today’s Female Cyclist

Specialized will be holding an event with Lizzie Amitstead and Tiffany Cromwell on October 15th at Bella Velo. On the same day, the new destination shop for today’s female cyclists based in Surbiton will open its doors for the first time. The new store will solely focus on the demands of female riders - be it bikes, clothing, equipment or other female specific accessories. Bella Velo will stock equipment, clothing as well as at least one of every Specialized bikes ready for consumers to touch, admire and test ride. Everything on display will be for the female riders’ needs and to enhance their cycling experience.

Opening event Details
Please join Specialized and the Bella Velo teams and enjoy a warm reception with drinks and nibbles.
Specialized guests Lizzie Armitstead and Tiffany Cromwell will be attending and will give a talk on Women’s cycling and answer any questions you may.
After that, take in the store’s atmosphere and enjoy the Bella Velo experience.

Date: October 15th 2014
Time: 7pm
Address: Bella Velo, 5A Surbiton Parade, Surbiton KT6 4RB

Please register your interest: